Los Angeles Approves $1-a-Day Deal to Lure Filming Back to Hollywood

Hollywood is hurting, and Los Angeles is trying to make it cheaper to keep the cameras rolling. The LA City Council approved two measures on Tuesday, October 27, aimed at giving micro-budget filmmakers a break, allowing crews of 10 or fewer to shoot in the city for free and letting productions use city-owned parking lots, yards and other properties for just $1 a day.

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Both measures were introduced by City Councilmember Adrin Nazarian as part of his “Keep Hollywood Home” campaign, an effort to make filming in Los Angeles less expensive and cut through red tape as production continues to flee the entertainment capital. “Today marks a major milestone for the Keep Hollywood Home campaign,” Nazarian said in a statement. “With these latest actions, all Phase 1 motions have now been approved by the City.”

The motions come just days after a new report revealed that film and TV production is still on the decline in Los Angeles. The latest report from FilmLA showed production days dropped 5% from June 2026 to September 2026 compared with the same period in 2025, fell 11% from the previous quarter, and sat a striking 36% below the five-year average.

For small productions, the savings could be decisive: free permits for tiny crews and near-free access to city staging locations remove two of the costs that push indie filmmakers to shoot elsewhere. Whether the measures can reverse the wider production slide remains to be seen, but City Hall is betting that making Los Angeles cheaper is the first step to bringing Hollywood home.

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