Kylie Jenner Wears $50 Million Fantasy Bra at Victoria’s Secret Fashion Show

Kylie Jenner made history on the Victoria’s Secret runway on Sunday night, closing the 2026 fashion show at Sony Pictures Studios in Culver City, California, wearing the most expensive Fantasy Bra ever made — valued at $50 million.

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Created with luxury jeweler Jacob & Co., the record-breaking piece features 4,410 natural diamonds totaling 1,373.39 carats, centered on a stunning 75.54-carat Fancy Vivid yellow diamond. Fifteen artisans spent more than 1,000 hours crafting it — and remarkably, the bra weighs just under four pounds and has no fabric base at all.

The previous record belonged to Gisele Bündchen’s $15 million “Heavenly Star” bra from 2000. The Fantasy Bra itself was returning after an eight-year hiatus — it was last worn by Elsa Hosk in 2018. Jenner, 29, is reportedly the first non-Angel ever to wear the Fantasy Bra, styling it with white feathered wings for her surprise runway debut.

Cheering from the front row were her boyfriend Timothée Chalamet, mom Kris Jenner and Kris’s partner Corey Gamble. Online reaction split sharply: excitement at the spectacle versus backlash from fans who felt a career runway model should have worn the record piece.

The show itself was a music-and-fashion event, with performances by Megan Thee Stallion, Megan Moroney, Tate McRae and Katseye. Bella Hadid opened the show, while Gigi Hadid and new mom Barbara Palvin also walked. But it was Jenner’s diamond-clad finale that gave the night its defining viral moment. See Tyler Cameron’s baby girl reveal and Taylor Swift’s gala performance.